🔹 What is a Landing Page (and Why Do You Need One)?
A landing page is a standalone web page designed for one purpose: to get a visitor to take one specific action. In real estate, that could be:
- Booking a property viewing
- Downloading a brochure
- Calling or messaging the agent
- Submitting their contact details
It’s not your homepage, and it’s definitely not a general listings page. A landing page is focused, simple, and laser-targeted.
Why do you need one?
Because when you’re running Facebook ads, Google campaigns, or promoting a property on Instagram — sending people to your homepage is a mistake. It’s like sending buyers to a supermarket when they just asked for milk. Too many options = confusion = no action.
âś… What Every Real Estate Landing Page Must Have
1. 🏡 A Clear, Specific Headline
Your headline should immediately tell the visitor what they’re getting.
Bad: “Welcome to ABC Realty”
Better: “Modern 2-Bedroom Apartments in Westlands from KSh 7.2M”
2. 📸 High-Quality Photos or Videos
You’re selling property — show, don’t tell. Use:
Bright, clear, professional photos
A short walk-through video or drone footage if available
3. 🎯 One Goal, One Action
Your page should focus on one thing only:
Get the lead.
Whether it’s booking a viewing, downloading a brochure, or calling you — don’t clutter with other links or menus.
4. đź’Ą A Strong Call-to-Action (CTA)
Tell them exactly what to do. Examples:
- “Book a Free Viewing Now”
- “Get the Full Brochure Instantly”
- “WhatsApp Us for Details”
Repeat it at the top and bottom of the page.
5. 📱 Mobile-Optimized Design
Most of your visitors are on phones. Make sure:
- The page loads fast
- Images resize correctly
- Buttons are big enough to tap
6. âś… Trust Builders
- People buy from those they trust. Add:
- Client reviews or testimonials
- Awards or “featured on” media logos
- Your real photo, not stock images
7. đź“Ť Clear Location Info
Don’t make people guess where the property is. State the location clearly, and consider embedding a Google Map.
8. đź“ž Easy Contact Options
Make it ridiculously easy to reach you:
- WhatsApp link
- Call button
- Contact form with just name + phone number
đź’¬ Final Thought
Your landing page should act like your top salesperson: clear, confident, and focused.Â
