What Every Real Estate Landing Page Must Have

🔹 What is a Landing Page (and Why Do You Need One)?

A landing page is a standalone web page designed for one purpose: to get a visitor to take one specific action. In real estate, that could be:

• Booking a property viewing
• Downloading a brochure
• Calling or messaging the agent
• Submitting their contact details

It’s not your homepage, and it’s definitely not a general listings page. A landing page is focused, simple, and laser-targeted.

Why do you need one?

Because when you’re running Facebook ads, Google campaigns, or promoting a property on Instagram — sending people to your homepage is a mistake. It’s like sending buyers to a supermarket when they just asked for milk. Too many options = confusion = no action.

✅ What Every Real Estate Landing Page Must Have

1. 🏡 A Clear, Specific Headline

Your headline should immediately tell the visitor what they’re getting.

Bad: “Welcome to ABC Realty”
Better: “Modern 2-Bedroom Apartments in Westlands from KSh 7.2M”

2. 📸 High-Quality Photos or Videos

You’re selling property — show, don’t tell. Use:

Bright, clear, professional photos

A short walk-through video or drone footage if available

3. 🎯 One Goal, One Action

Your page should focus on one thing only:

Get the lead.

Whether it’s booking a viewing, downloading a brochure, or calling you — don’t clutter with other links or menus.

4. 💥 A Strong Call-to-Action (CTA)

Tell them exactly what to do. Examples:

• “Book a Free Viewing Now”
• “Get the Full Brochure Instantly”
• “WhatsApp Us for Details”

Repeat it at the top and bottom of the page.

5. 📱 Mobile-Optimized Design

Most of your visitors are on phones. Make sure:

• The page loads fast
• Images resize correctly
• Buttons are big enough to tap

6. ✅ Trust Builders

• People buy from those they trust. Add:
• Client reviews or testimonials
• Awards or “featured on” media logos
• Your real photo, not stock images

7. 📍 Clear Location Info

Don’t make people guess where the property is. State the location clearly, and consider embedding a Google Map.

8. 📞 Easy Contact Options

Make it ridiculously easy to reach you:

• WhatsApp link
• Call button
• Contact form with just name + phone number

💬 Final Thought

Your landing page should act like your top salesperson: clear, confident, and focused. 

Get in touch for your landing page design